OUR APPROACH

Our Approach
Our approach to advertising
We don’t tell you what you want. We listen to what you need – your business, marketing, budgetary, and ethical requirements. We absorb your market culture. Only then, when we understand fully your business, product or service, and market, can we apply the appropriate intellectual, commercial and production resources to achieve your goals. Advertising is but part of the total communication process. At IBA we can also co-ordinate Media Advertising with other communication program elements – Public Relations, Packaging, Point-of-sale material, technical and product Literature, and corporate – or product image-related requirements including logo development and signage. While every journey starts with a single step, the journey, by definition, involves many subsequent steps.

Having established your advertising needs and direction, we continue to monitor advertising programs, and vary or adjust them as necessary. Program maintenance and review, and regular client service are not after thoughts at Ivor Brayley Advertising. They are integral with our operating philosophy and your advertising program.