The other day I was talking to a new prospect who’d told me of his amazement in finding that agencies he had spoken with did not understand the meaning of ‘Precision Agriculture’? And, in view of that, he would not be confident in giving them a brief to design a four page leaflet on the subject.
Whereas, when talking with me (at IBA) he was delighted to hear that I knew all aspects of the terms that farmers and agricultural clients use on an every day basis….such as the meaning of ‘Precision Agriculture’ and ‘Minimum Tillage’, and ‘FlexDraper’ as well of statements like:
“FOR THE TREATMENT OF LEVAMISOLE SENSITIVE GASTRO-INTESTINAL PARASITES AND LUNGWORM IN CATTLE”…and many more.
I’ve gained this knowledge after many years of dealing with a wide variety of rural and agricultural clients, from Machinery needs through to Animal Health and everything in between.
Even talking with the press I find that some of them refer to Hay making and ‘Sill-age’ and NOT the correct term of Silage!
So, if you need a rural expert, come to Ivor Brayley Advertising (IBA) who gets it right the first time.