Over the years, I have suggested to all of my clients, the importance of providing a well written Press Release to the Rural Media.
The above example shows two of our Press Releases published in the Country News in the Goulburn Valley on the one page. Both clients had their PR published in 15 to 20 rural publications around Australia… a good result for everyone.
A purpose written Press Release can be used to announce a new product or service, plus we can provide a PR to a publisher for an upcoming feature; i.e. Tillage, Pasture renovation, Hay or Fodder, Machinery features, plus the Field Day previews.
Remember all Press Releases are published free of charge … yes, we will charge for writing the PR, however, this is a small amount compared to the space you gain from 15 to 20 publications.
We will always write a PR as if the newspaper has interviewed the company or person featured in the story, this helps the paper fill space in the newspaper as well as helps my clients gain space within a large number of rural publications.
I have given up counting the number of times feature editors ring me to ask if I have any PR as they need to fill the space in a particular feature.
Press releases are a great way to gain extra coverage for your products and services for a small investment.